• January 2015: Should we avoid a spaghetti-on-the-wall strategy? Mostly attached with technology companies, the spaghetti-on-the-wall strategy mainly refers to a trial and error marketing approach. Cook spaghetti, throw it on the wall, if it sticks then it's well cooked (a successful strategy), otherwise, it's a failed strategy, try cooking again. Since changes in technology products are fast and with short spans, facing a difficult to predict customer appetite, they apply this strategy by developing new models every now and then, and watch customer reactions to them. A spaghetti-on-the-wall strategy can be viewed as an agile way of planning, but needless to say it's very risky and vulnerable to losses. Aside from marketing and R&D activities, such strategy is an evident indication to deficit in vision and planning capabilities. It is one of such things that are toughed to be avoided.

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